Hubb Matcha: A Modern Tokyo Ritual

CLIENT
Hubb.
INDUSTRY
Food & Beverage

OVERVIEW

Hubb partnered with Darren Ha Media to produce a matcha product launch campaign in Tokyo, built around ritual, movement, and modern utility. Shot across the city, the campaign positions matcha as a daily essential for creators and commuters, offering clean energy and calm focus in a fast paced environment. With Tokyo as the backdrop, we crafted a launch story that feels elevated, intentional, and grounded in real life motion.  

  
      CREDITS
      
      DIRECTOR / DP
      Darren Ha
    
      PRODUCER
      Halle Foster
    
      MODELS
      
        Kenny Hagen

        Phoebe Ma

APPROACH

We executed a small, agile shoot across multiple Tokyo locations, focusing on streets, transit, and everyday city movement. To create a dynamic but grounded feel, we mixed smooth gimbal sequences with handheld coverage, balancing polish with realism. We leaned into natural light, clean framing, and a consistent visual language to keep the product front and center while maintaining a cinematic lifestyle tone. The final assets were built as a cohesive launch package for social and paid placements.