Nayo Smart: A Modern Take on Everyday Carry

CLIENT
Nayo Smart
INDUSTRY
Travel / Fashion

OVERVIEW

    Nayo Smart partnered with Darren Ha Media to create a campaign rooted in modern utility, movement, and urban exploration. With London as the backdrop, we set out to highlight the adaptability and sleek design of Nayo Smart’s products—built for creators, commuters, and travelers navigating city life with intention.

  
      CREDITS
      
      DIRECTOR / DP
      Darren Ha
    
      PRODUCER
      Halle Foster
    
      PA
      Laurence Slater
    
      MODELS
      
        Cher Xu

        Edison Hui

        Vitor Carlos

APPROACH

    A small agile team executed a 4 location shoot across London, focusing on the city’s transit systems, urban streets, and university campuses. Each environment was selected to reflect the pace and practicality of modern city life. We captured 10 Nayo Smart products using consistent framing and natural light, creating a cohesive visual language that streamlined post production and highlighted the functionality and versatility of the gear in real-world urban settings.

INFORMATIONAL

    Short-form videos were created for use across both paid and organic Instagram channels. These assets were designed to clearly communicate product benefits and help drive conversions through simple, compelling storytelling.

LIFESTYLE

    Lifestyle-driven assets were created to showcase Nayo Smart products in real-world use. These visuals focused on product integration into the daily lives of individuals—commuting, creating, and moving through the city—highlighting both form and function in authentic, relatable moments.

IMPACT

    This campaign marked Nayo Smart’s first major expansion into international markets. Originally an Asia-based brand, this London shoot helped position Nayo Smart as a globally relevant player in the travel and fashion space. The content created set a new visual benchmark for the brand and contributed to a successful introduction to Western audiences.